Wage data
Marketing Managers Salary in San Francisco
The median Marketing Managers salary in San Francisco is $220,480 per year, with most earning between $174,750 and $309,110 (the 25th–75th percentile).
San Francisco wage percentiles
| Percentile | Annual wage |
|---|---|
| 10th percentile | $133,990 |
| 25th percentile | $174,750 |
| Median (50th) | $220,480 |
| 75th percentile | $309,110 |
| 90th percentile | $333,430 |
How San Francisco compares to the national average
The San Francisco median ($220,480) runs 32% above the national median of $166,790.
| San Francisco median | $220,480 |
| National median | $166,790 |
Pay by experience level
Pay within an occupation varies by experience. In the government data for Marketing Managers in San Francisco:
- Entry-level Marketing Managers in San Francisco (0–2 years) typically sit in the 10th–25th percentile — roughly $133,990 to $174,750.
- Early-career Marketing Managers in San Francisco (3–5 years) typically sit in the 25th–50th percentile — roughly $174,750 to $220,480.
- Mid-career Marketing Managers in San Francisco (6–10 years) typically sit in the 50th–75th percentile — roughly $220,480 to $309,110.
- Senior Marketing Managers in San Francisco (11+ years) typically sit in the 75th–90th percentile — roughly $309,110 to $333,430.
About the role
Key skills: Reading Comprehension, Active Listening, Speaking, Critical Thinking, Active Learning, Social Perceptiveness.
In-demand tools: Atlassian JIRA, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Salesforce, SQL.
Typical education: Bachelor's Degree (56%), Master's Degree (24%), First Professional Degree (11%), High School Diploma (4%).
Related occupations: Market Research Analysts and Marketing Specialists, Sales Managers, Advertising and Promotions Managers, Advertising Sales Agents.
Frequently asked questions
What is the median Marketing Managers salary in San Francisco?
The median Marketing Managers salary in San Francisco is $220,480 per year (U.S. Bureau of Labor Statistics, OEWS May 2025). Most earn between $174,750 and $309,110 — the 25th to 75th percentile.
What do the top 10% of Marketing Managers earn in San Francisco?
The 90th percentile Marketing Managers wage in San Francisco is $333,430 per year — the top 10% of the published distribution earn at or above that figure.
How does Marketing Managers pay in San Francisco compare to the national average?
The San Francisco median ($220,480) runs 32% above the national median of $166,790. All figures are from the federal wage survey (OEWS May 2025).
How do I know if a Marketing Managers salary offer in San Francisco is competitive?
Compare the offer against these percentiles: an offer near the median is at market for a typical hire, while your experience level shifts the band you should be judged against. The free counter calculator places a specific number in this distribution, and the full analysis adds live market data and the exact range to counter with.
Have an offer in hand? See exactly where it stands against this data — with your experience level, live market ranges, and the specific range to counter with.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Estimates are market-informed, not guarantees. How we read this data.
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